How to communicate an international festival with hundreds of niche films of various themes and genres -
a cultural cauldron of visuals, messages, creators and viewers - without slipping into cliché?
We adopted a minimalistic communication approach -
how much can the festival message be reduced? What does everyone immediately associate with every film?
Play, Pause, Rewind, Fast Forward - we chose the most important symbol. We stopped where every movie starts to take shape: with the RECORD button