For the major occasion of ZSE’s 100th anniversary (Western Slovakia Energy), we were approached with a request to create special anniversary branding. The visual had to meet the demands for communication across all digital and traditional media (logo, video, printed materials as well as memorabilia). Our approach solved the difficult task of not only nostalgically looking back at the history of the company, but also pointing towards a future fresh, modern and innovative ZSE company.
We expanded the existing ZSE logo with an anniversary element. The slogan of the campaign "hundred years and onwards” communicated the company's innovative character in addition to its 100-year history.
On the occasion of the 100th anniversary We have been designing the internal magazine Impulse for ZSE for several years, in the last few years the magazine has been moved online to simplify distribution. For this occasion, we prepared a special edition of the company magazine in a printed newspaper version. We combined the archival content with design that appropriately complements the traditional newspaper format and looks modern and fresh at the same time. We’d like believe that this newspaper will be read at the next grand anniversary in one hundred years.
As part of the nostalgia approach, we used a good old craft called duotone. We supplemented black with a direct red colour. In order for the result to be 100%, we supervised the printing directly at the printing machine.